The Potentino Valley Project (PVP) is designed to support the environment surrounding Castello di Potentino through conservation and agriculture. Land husbandry has been a part of Monte Amiata since Etruscan times. However, diminishing numbers of people are implementing these agricultural traditions – much of the fertile land is being abandoned. Miraculously, the Valley has been sheltered from the impact of modern farming and the intensive use of chemicals. It continues to host extensive biodiversity and the landscape has not been significantly altered since medieval times. This is an exceptional situation in modern-day Tuscany.
The PVP intends to preserve this unique place and the vestiges of its ancient heritage by making its produce and way of life more accessible and appreciable to a wider range of people. Education is a central PVP goal. Castello di Potentino has worked with young people through WWOOF (World Wide Opportunities On Organic Farms) for over 15 years, and will continue to give volunteers a chance to learn about farming through first-hand experience. About 5,000 WWOOFERS in total have come to experience the magic of Potentino and continue to maintain a strong connection with the Valley to this day.