Castello di Potentino is an ancient castle built on an Etruscan site. It lies in a secret valley in one of the last undiscovered corners of Tuscany – Monte Amiata.  The medieval building is surrounded by unspoilt countryside, dotted with the vines and the ancient olive trees used for the estate’s small production of high quality wine, grappa and oil.

Bought and restored in 2000 by the Greene family, today the castle is operating as a dynamic cultural centre.  Ideal as an off-season travel venue, it hosts guests, events and weddings all year round.


Agriculture and viticulture are about growing and living, so eating and drinking well are an important element in the Potentino ethos which is concerned with the sustainability of how we inhabit a place and relate to it physically and mentally.





“The Castle represented a monumental continuation of this archaic relationship between man and his environment. It was a paradigm or archetype of that creative reciprocity and I soon realised it should come back to life as the dynamic cultural hub that it had always been – a PLACE where man, nature and artful intelligence meet and create – a 21st Century Castle.”

— Charlotte Horton